Is the printed catalogue a thing of the past?
In July 2020 after 47 years, kings of the catalogue, Argos, decided to do away with their printed catalogue, following a pattern seen with other retail giants such as Next and Ikea. There is no doubt that shopping habits have changed over the last 10 years, with a gradual shift away from physical stores to […]
Things to consider when planning a catalogue design
Catalogues were an important part of the shopping experience in the 70s, 80s and 90s. These days, most retailers have swapped their “big books” for the ecommerce websites, however, in B2B environments, the printed catalogue remains a handy tool, even if customers now place their orders online, by phone or email rather than by post. […]
